People often ask me about my name. How did I end up being called Francesca Cassini without an ounce of Italian blood?
The story is my paternal grandfather, as a Jew, walked out of Russia during the pogroms and made his way on foot to Italy. ‘You can’t sing opera with a name like Cassinsky’, said Caruso, after teaching him to sing. So my grandfather changed his name to Cassini, promptly came to England and sang on the Vaudeville stage instead. And I became a story-teller…
I story-tell people’s passions. I love getting inside the creative process and understanding what sets people alight. I have talked for hours with people discovering what makes them extraordinary.
And what has become true for me is that every single person is extraordinary when we take the time to ask questions and listen to the answers.
I started producing video in February 2010. I walked for hours along the stretch of the Thames between Richmond and Twickenham taking video of wild flowers and birds on the wing, capturing swans disappearing magically into splashes of sunlight, or Canada Geese making out under water!
When I married my joy of video with my passion for people, and focused on a style I love, it all came together…