It’s a good question.
Another better question might be….
Why Hide Behind Your Text?
Because that’s really what you’re doing. You’re giving your prospective Clients a tougher job to decide between you and other people offering something similar.
Let me give you an example:
Imagine you’re doing an internet search on local dentists or veterinary surgeries. Most of them now have state of the art websites, great text to say how well they look after you or your pet, photo’s of their latest technology, maybe testimonials……
What if one of them had a video of the owner and some of the staff (if necessary) talking animatedly away to you on camera? You’d see their smile (hopefully), you’d get a sense of their passion, whether you’d feel at ease with this person, whether you can connect, and whether you’d trust them to put their fingers in your mouth or their hands in your dog.
They say that only about 20% of communication is done through your words – the other 80% is via your expression, body language and energy. Imagine how much less communication is done through the written word alone.
More and more people are looking for professionals who are open, transparent, authentic. Hard to do this with text only. The truth is they want to know you can be vulnerable and authentic so that they can be. So how are you letting them see the real you online?
Apparently you can anticipate up to 80% higher conversion rates when you have a great little intro video on your landing page, and 52x more chance of being picked up by a google search with a well SEO’d video on Youtube over a text based article on the same subject. So to me, its a no brainer. Video is an essential tool for any business which requires Clients and Customers.
The watchwords used to be location, location, location.
Surely now they have to be visibility, visibility, visibility…
And by that I mean not just being visible widely across the net but deeply in to your own heart and soul.
Now you know….now what?
Get that camera rolling!
DJ Sobanjo
October 17, 2014 — 1:58 pm
I really love this video Francesca. It’s so real and amazingly sincere.
roardio
October 17, 2014 — 2:30 pm
Bless you DJ. The idea of some of it came during our conversation a couple of days ago. Good to work with such class acts!
Mary
October 17, 2014 — 3:21 pm
Great!
Kama
October 20, 2014 — 11:26 am
Thank you … Great reminder! I don’t have any videos on my site either which is odd because I make lots of videos. Video on the way!
roardio
October 20, 2014 — 2:59 pm
Haha isn’t that funny! Looking forward to seeing them.
Brenda Tsiaousis
October 20, 2014 — 10:24 pm
Great video – and had a great laugh at your static image concept – Time for a video, watch this space – will be adding one to my site soon. Thanks Francesca.
Thilan
October 21, 2014 — 1:48 am
Great video. Thanks. I have a professional video but I was planning to start recording short video messages and this video has convinced me that it is indeed the way to go for me. I will plunge through my fears and get my camera rolling by next week.
roardio
October 21, 2014 — 7:40 am
Delighted this has inspired you Thilan. I’d love to see the results.
Paola
October 21, 2014 — 2:53 am
Yes you remind me to something on my website, it is on my priority list, once I get my hair done! I’m so vain. Thanks for your authenticity, its’ catchy!
roardio
October 21, 2014 — 7:39 am
Thanks Paola – a friend of mine told me off for not doing something more with the lighting and the staging of it – but it was an in the moment video and I also wanted to show that your authenticity is the most vital ingredient. If you lose a Client because the video isn’t ‘perfect’ enough, I doubt they’d the the sort of Client you want anyway.
Hanni
October 22, 2014 — 12:26 am
Excellent article with a clear and concise video. It’s so true we often don’t practice what we preach, but thanks for your honesty and humour about it. I’m gonna go make my video now, I have no more excuses!
roardio
October 22, 2014 — 7:22 am
Thanks Hanni – so delighted I’m firing you up to create your own video. As a coach its so vital you let people see who you really are. Have fun and I’d love to see the result.